Kellogg’s becomes first FMCG brand to join E-Retail association

Kellogg’s has announced that it has become the first FMCG brand to secure membership with IMRG, the UK’s leading industry association for the e-retail industry.

IMRG is widely recognised as the authoritative voice for e-commerce. It said that Kellogg’s will now benefit from working closely with other members of IMRG through regular workshops and forums at which expert speakers from industry leaders share best practice and their experiences across multiple online areas.

Kellogg’s joins a host of global names including Google, Tesco and Microsoft by becoming a member and Paul Cretier, who leads Kellogg’s online sales activity, believes the cereal manufacturer can learn a great deal from fellow members. “We’re delighted to have become a member of the IMRG. We’re the first FMCG brand to join which demonstrates our desire to be ahead of the game in terms of online retail,” Cretier said.

“The world is turning digital and consumers are spending more and more online. We need to follow our shoppers and ensure that we are available for them whenever and wherever they expect us to be.”