In a bid to strengthen its position in the instant tea segment in India, global beverage major Coca-Cola is considering to introduce ice tea brand Nestea in bottles before the -end of the year.
“We will be coming into bottles for Nestea brand before the end of the year,” said a company official.
Nestea is a product from Coca Cola’s global 50:50 joint venture with FMCG giant Nestle- Beverage Partners Worldwide. It is currently available in India in powdered pouches and through vending machines. The product is marketed in India by Nestle.
"Nestea is present in India for sometime now. It is available in sachets and vending machines. So the logical extension for us is into bottles,” the official added.
“At Coca-Cola India we are constantly evaluating and exploring opportunities to further strengthen and diversify our beverage portfolio. However, as a matter of policy, we do not comment on rumour or speculation,” a Coca Cola India spokesperson said.
