“The merger of GHPL with GCPL is an important milestone in our aspiration towards becoming a leading emerging markets FMCG company,” GCPL chairman Adi Godrej said in a statement.
The company said the merger subsequent to GCPL’s acquisition of 51% stake in Godrej Sara Lee (GSLL) from erstwhile partner Sara Lee Corp, will be applicable with retrospective effective from 1 April, 2010.
The merger will provide us with significant strategic and operational benefits. Both GCPL and GHPL have delivered outstanding performance and we believe that the merger provides us with a scale platform to accelerate our growth and profit trajectory,” Godrej said.
ccording to analysts, the integration of the two firms will help in bringing more synergies in terms of its distribution and marketing.
ccording to analysts, the integration of the two firms will help in bringing more synergies in terms of its distribution and marketing.
“There has been synergy already between the two firms, it will be higher now whether in their distribution channel or marketing,” an analyst with Angel Broking said.
They will have a bigger basket of products to offer. Besides, there might be certain things, which were overlapping. It will help in overcoming that and help in cost saving, he added.
They will have a bigger basket of products to offer. Besides, there might be certain things, which were overlapping. It will help in overcoming that and help in cost saving, he added.
