Gillette India net profit down 51.45% at Rs 20.73 crore
Personal care products maker Gillette India Ltd (GIL) posted 51.45 per cent dip in net profit for the third quarter ended March 31 at Rs 20.73 crore on the back of high advertising spends. In the same period last year, the company's net profit was Rs 42.70 crore, Gillette said in a filing to the Bombay Stock Exchange .
GIL's net sales for the three month period under review, however, grew 18.61 per cent at Rs 263.11 crore compared to Rs 221.81 crore during the quarter ended March 31, 2010.
"There has been a substantial increase in advertising and sales promotion expenses," the filing said.
GIL spent Rs 72.68 crore on advertising and sales promotion during the three months ended March 31, 2011, compared to Rs 42.16 crore in the same period last year.
Market leader Gillette in shaving segement(personal care), still down it's profit(51%down)this quater. P&G spend RS-72.68 crore onadvetising and sales promotion during the 3 month march 2011.
ReplyDeleteIs it necessary spend more on advetising and sales beeing a market leader ?!!