Lilliput has forayed into baby care markerts with offerings ranging from shampoo, powder, oil to wipes and laundry liquids. The baby range starts from Rs 95. Mr. Sanjeev Narula, Managing Director, Lilliput Kidswear Ltd, said, “ Rise in disposable income level, superior product availability and increasing awareness have significantly revolutionized the baby care products industry landscape.
This compelled us to foray into the baby care industry with the launch of Lilliput Baby Care products”. The products will be available in all Lilliput and Lilliput World Stores and soon in leading baby shops, departmental stores and pharma chain .
Thursday, October 7, 2010
ITC launches anti-hairfall shampoo
ITC has launched an anti-hairfall shampoo and conditioner under the Fiama Di Wills brand in Tamil Nadu. Speaking at the launch, Mr Atul Joshi, Head (Marketing), Personal Care Products, ITC, said Tamil Nadu is a very large premium shampoo market, which is why it was chosen as the launchpad.
The shampoo is priced Rs 115 for 200 ml and Rs 59 for 100 ml. The conditioner is priced Rs 60 for 90 ml and Rs 40 for 50 ml. Brand ambassador and actor Deepika Padukone launched the products.
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