ITC has launched an anti-hairfall shampoo and conditioner under the Fiama Di Wills brand in Tamil Nadu. Speaking at the launch, Mr Atul Joshi, Head (Marketing), Personal Care Products, ITC, said Tamil Nadu is a very large premium shampoo market, which is why it was chosen as the launchpad.
The shampoo is priced Rs 115 for 200 ml and Rs 59 for 100 ml. The conditioner is priced Rs 60 for 90 ml and Rs 40 for 50 ml. Brand ambassador and actor Deepika Padukone launched the products.
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