Wednesday, April 27, 2011

Wipro Worry About Rising Input cost ..!!

        Wipro's consumer products division will increase prices of its soap brands such as Santoor and Chandrika for the second time this calendar year due to high palm oil prices, a top executive said. 

     The company will increase soap prices by around 5%, Wipro Consumer Care and Lighting President Vineet Agrawal said. He said he did not expect Wipro consumers to opt for cheaper brands after the price increase. Wipro Consumer's sales rose 19% in the quarter ended March despite a 5% increase in soap prices during January-February . 



    Sharp increases in key ingredients such as palm oil and crude oil hit personal care product makers in recent months. "Palm oil prices are still at an all-time high... but I am not expecting a further hike in prices unless crude goes awry," Agrawal said.There was a 10-15% correction in prices in mid-March.

Tuesday, April 26, 2011

Gilleette, half shave out it's profit !!

   Gillette India net profit down 51.45% at Rs 20.73 crore
Personal care products maker Gillette India Ltd (GIL) posted 51.45 per cent dip in net profit for the third quarter ended March 31 at Rs 20.73 crore on the back of high advertising spends.
In the same period last year, the company's net profit was Rs 42.70 crore, Gillette said in a filing to the Bombay Stock Exchange .



GIL's net sales for the three month period under review, however, grew 18.61 per cent at Rs 263.11 crore compared to Rs 221.81 crore during the quarter ended March 31, 2010.


"There has been a substantial increase in advertising and sales promotion expenses," the filing said.


GIL spent Rs 72.68 crore on advertising and sales promotion during the three months ended March 31, 2011, compared to Rs 42.16 crore in the same period last year.


Marico to invest Rs 37 cr to set up facility in Bangladesh

      Indian personal care products maker Marico today said it will invest up to Rs 37 crore to set up a manufacturing plant in Bangladesh.
"We will be investing 50-60 crore Taka (Rs 30-37 crore) to set up a manufacturing unit here," Marico Ltd Chairman & Managing Director Harsh Mariwala told PTI here.
With this, the total investment of the company in Bangladesh will go up to 100 crore Taka (about Rs 62 crore), he said.
Marico Ltd listed itself in Bangladesh in 2009 and has already invested about 20 crore Taka to acquire two brands and 4 crore Taka to set up a Kaya Skin Care Clinic here. It has one manufacturing plant in the country.

Thursday, April 14, 2011

TANG TRYING TO TAG INDIAN MARKET..


      Cadbury India, a part of Kraft Foods, today launched its first marketing campaign in India for its global power brand Tang, which is targeted at mothers.

 "Findings from our research with mothers and children reveal that a child's day is no different from that of an adult, with the level of activities that they perform. Our campaign focuses on a mother's continuous effort to create a fun and exciting atmosphere to bring out the best in her child," Cadbury India's Director, Powdered Beverages, Gum and Candy, Narayan Sundararaman, said in a press release issued here.

 The Tang total video converter (TVC), developed by Bates 141, showcases the innate creativity, talent and enthusiasm in every child, he said.
"The launch of this TVC will be supported by a robust marketing campaign, including activations and sampling in urban and semi-urban cities across India. The communications campaign will be also leveraged through digital media," Sundararaman said. 



Sunday, April 10, 2011

GODREJ NEW TARGET IS MULTINATIONAL COMPANY ACQUISITION!!




Fast moving consumer goods (FMCG) major Godrej Consumer Products Ltd (GCPL) is scouting for further acquisitions in Asia, Africa and South America, said a top company official in Kolkata today. The firm is also planning to introduce some of its acquired overseas brands in India and evaluating a re-entry into air freshners.

“If you ask about our company stand in terms of overseas acquisitions, we are looking at right opportunities in basically three continents — Asia, Africa and South America.

 The categories which we are concentrating are home care, hair care and personal wash,” said Tarun Arora, Executive Vice President (Marketing) of GCPL. The company is also expecting a double-digit growth in its revenue this financial year.

“Moreover, in the domestic market we are looking at more organic growth. Some of our acquired overseas products might be introduced into the Indian market. For example, we might introduce a room refreshner brand Stella of Megasari in India,” he added.


According to reports, the product has 35 per cent marketshare in the $30 million air care category in Indonesia. This will lead to the re-entry of the company into air freshners after it had given the rights of Ambipur brand to Procter & Gamble. Recently, the company had gone for many acquisitions like the Nigerian personal care brand Tura, Indonesia’s household insecticide brand Megasari, and two hair care firms — Issue and Argencos —in Latin America.

 The firm had also bought out its former partner Sara Lee from a joint venture in India. According to sources, overseas operations contribute 35 per cent of the total revenue of GCPL.


“Our growth in India will be based on innovations, relaunching and restaging of our products. Since, soaps, insecticides and hari care constitute 90 per cent of our revenue, our focus will be more on those sectors,” Arora said. Meanwhile, the company has launched a new consumer connect initiative called Godrej Power Play for the Indian Premier League season. 

Thursday, April 7, 2011