Sunday, September 26, 2010

Reliance Brands eyes acquisition, plans own label

Reliance Brands, a subsidiary of Mukesh Ambani-led Reliance Retail, is scouting for acquisition in the domestic market, besides launching its own luxury label in the next 18 months.

The company, which at present predominantly focusses on men's range, plans to focus on women and kidswear categories.
     
"We have become serious about launching our own brand and have already started work on that and dedicating resources on the same. If everything goes as planned, in the next 18 months it should get going," Reliance Brands President and CEO Darshan Mehta told PTI 


"In the next two years we are likely to announce tie-ups with two more international brands," he added without mentioning the names.
    
On the expansion of the existing labels, Reliance Brands plans to have three more Diesel stores, 10 outlets for Timberland, five outlets for Zegna and four stores for Paul & Shar  .. 

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